| I was recently teaching marketing to a
| |
| | feel safe enough to trust my guidance, I
|
| whole flock of spiritual healers at the
| |
| | say Yes, and if I don't, I say No.
|
| University of Spiritual Healing and
| |
| | Marketing without the Jewel can feel
|
| Sufism.
| |
| | manipulative, and "attractive" words
|
| Now, these folks aren't slouches. Some of
| |
| | often feel sleazy if your heart isn't
|
| them are extremely successful corporate
| |
| | present. But, your Jewel solo without the
|
| consultants, highly visible doctors used
| |
| | safety of a solid marketing message means
|
| to addressing hundreds of people at
| |
| | that your customers will melt away.
|
| conferences, a nationally published
| |
| | Connect to your own unique Jewel. Then
|
| spiritual weight-loss expert with a
| |
| | craft your marketing message to help your
|
| 100,000 clients under her belt, and a
| |
| | best prospects feel seen and safe, so
|
| variety of other practitioners, all of
| |
| | they can trust the natural attraction in
|
| whom have had a certain amount of success
| |
| | their heart.
|
| on their own.
| |
| | Your marketing? Keys to Safety Marketing:
|
| Yet, even these folks, many of them, when
| |
| | - The biggest thing that creates safety
|
| confronted with trying to fill their own
| |
| | in any situation is when someone trusts
|
| workshops we assigned them for homework,
| |
| | that you know who they are. If you don't
|
| have been stumbling. "How do you create
| |
| | know them personally, the next best step
|
| marketing that can possibly explain
| |
| | is to identify the Who and What of your
|
| spiritual healing in a way that will
| |
| | target market:
|
| attract people in?" It's a good question.
| |
| | Who: Demographic (observable
|
| But...
| |
| | characteristic) plus
|
| The truth is: you can't. No description
| |
| | Psychographic (belief or internal
|
| of what you do can ever do it justice,
| |
| | identity)
|
| and it certainly can't attract people in.
| |
| | What: The problem
|
| But that's okay, because your marketing
| |
| | Example: Homeowners (demographic) who
|
| language isn't there to attract people
| |
| | care about the environment
|
| in. So forget about trying to attract
| |
| | (psychographic) who want a beautiful
|
| people with your words. I'll tell you
| |
| | garden that doesn't take a huge amount of
|
| what you will be doing with your words,
| |
| | water to keep alive.
|
| in just a minute.
| |
| | A brand-new landscape designer who used a
|
| First, understand that the main attractor
| |
| | line very similar to this in a party left
|
| of your business isn't even directly
| |
| | that evening with three new clients,
|
| visible, because it's the Jewel in your
| |
| | effortlessly. Her Jewel was attractive-
|
| heart. I know it sounds woo-woo, but
| |
| | the Who and What helped them feel safe
|
| haven't you had days in your business
| |
| | enough to hire her.
|
| when you felt great, full, generous, and
| |
| | - Answering unasked questions
|
| business flowed in seemingly out ofthe
| |
| | Put yourselves in the shoes of the
|
| blue? And haven't you had days when you
| |
| | prospect, and see things from their
|
| did everything "right" but you felt a
| |
| | perspective. Then, list all the questions
|
| little off, and nothing seemed to work?
| |
| | that would come up for them about your
|
| That's your Jewel in action (or
| |
| | own business. You may be surprised that
|
| inaction). Your Jewel is the unique
| |
| | issues that seem very tangential to your
|
| quality in your heart that makes you, and
| |
| | product or service may be very important.
|
| your business, magnetically attractive.
| |
| | For instance, in an ad for a yoga studio,
|
| An example from one of my workshops: a
| |
| | it never made clear what to wear to the
|
| participant sunk into her Jewel through
| |
| | first class. Do you think someone might
|
| my guided exercise "Unveiling Your
| |
| | not drop-in as a new yoga participant
|
| Jewel." When she 'clunked' into it in her
| |
| | because they don't want to look foolish
|
| heart (you know that feeling -clunk- when
| |
| | in front of the other Yogis and Yoginas?
|
| you are in yourself deeply), and spoke
| |
| | Answer as many of these questions as
|
| from there, we all felt tears in our
| |
| | possible in your marketing materials, to
|
| eyes. I looked around the room and
| |
| | help people feel safe.
|
| everyone was on the edge of their seats
| |
| | - Tell people what happens after they
|
| listening, rapt, physically leaning
| |
| | buy.
|
| towards her, and ready to buy and send
| |
| | Asking people to buy, without telling
|
| her referrals.
| |
| | them what will happen next, is kind of
|
| And she hadn't spoken one word of "sales"
| |
| | like leading someone up to the door of a
|
| pitch. Nice, huh?
| |
| | party where they don't know a soul, and
|
| So what are the words for? The words are
| |
| | asking them to open the door and step
|
| there to create safety. Here's the
| |
| | inside. No way! First, I want to know who
|
| process: Someone feels the truth and
| |
| | is on the other side of the door, what
|
| guidance in their heart to do something-
| |
| | kind of a party is it, is there food, is
|
| take your workshop, buy your oatmeal,
| |
| | it formal or informal? Is it a birthday
|
| hire you for the job. What happens next?
| |
| | party and is a gift expected? Without
|
| That's right, they doubt themselves. When
| |
| | these answers, most people, feeling even
|
| have you ever trusted your heart on a big
| |
| | slightly shy, won't open the door.
|
| decision right off the bat? If you are
| |
| | These are just a few pointers, but put
|
| like me, it's fairly rare. First I get a
| |
| | into action, along with your connection
|
| hit "Yes, that's right." Then I think
| |
| | to your Jewel, and you will have a lot
|
| about it and doubt myself, "Maybe I'm not
| |
| | more people feeling safe enough to buy
|
| right." Then I come to a decision. If I
| |
| | from you.
|
