| Which celebrity does not have their own fashion line? | | | | anymore. I just can't imagine who would be a new |
| The list seems to be getting shorter as more and | | | | Donna Karan." |
| more stars announce their new lines and fragrances to | | | | The task for new young designers on the scene has |
| be sold at already well established and accessible | | | | been made doubly difficult by the number of celebrities |
| stores around the globe. The next time Sarah Jessica | | | | who already have face and name recognition coming |
| Parker is seen on the red carpet she may be wearing | | | | out with their own designer fashion lines. These celebs |
| the likes of Marc Jacobs, but her new fashion line | | | | have used the already existing economic infrastructure |
| Bitten is not aimed for this Prada toting crowd. The | | | | of big names like Topshop and Tesco to market and |
| new trend among celebrities is reaching out to the | | | | sell their designs, or in many cases someone else's |
| masses by providing them with trendy and affordable | | | | design that they have attached their name and face |
| duds on the high street and in shopping malls | | | | to. This strategy is what can give many new designers |
| everywhere. But what does the future hold for the real | | | | a ray of hope, using mega stores and recognisable |
| designers out there? | | | | brands to get their designs out there to be seen, |
| The recent deaths and retirements of a few major | | | | purchased and worn. |
| leaders in fashion have piqued the interest of | | | | The time may soon come when young budding |
| fashionistas everywhere that are wondering who, | | | | designer's dreams are not their first catwalk show |
| when, and even if, they can be replaced. Some of | | | | during London's Fashion Week, but a job with a big |
| these designers and their associated brands such as | | | | name high street store like Marks and Spencer, |
| Versace and Calvin Klein have lived on in the hands of | | | | Debenhams or Kate Moss's choice of Topshop. The |
| designers happy to take on and continue the legacy. In | | | | benefits of designing for big stores has even been |
| other instances the designer brand is bought out by | | | | highlighted on shows such as Project Catwalk, a reality |
| bigger corporations looking to cash in on the already | | | | show where young designers compete to win a job |
| established client base. These big name designers who | | | | working as one of the designers at Debenhams. |
| are so often worn at movie premiers and award | | | | This new building ground for designers just starting to |
| shows might continue to reign but the question lies in | | | | get their feet wet has potential to benefit all parties |
| whether or not the public and the celebrity elite will see | | | | involved. The designers receive more capital via |
| any new big names and faces associated with | | | | sponsorship from an array of initiatives from big |
| fashion, as we have seen in the past. | | | | names stores with deep pockets looking to capitalise |
| David A. Wolf, a fashion trend forecaster and creative | | | | on fresh new looks and the public can happily drape |
| director of the Doneger Group believes that the era of | | | | themselves in the newest trends for prices that will not |
| massive empires built upon a single name or face are | | | | break the bank. Elisha Burberry is an online, freelance |
| probably over. "The people who have empires and | | | | journalist and keen traveller and watersports |
| giant names, happened to begin their careers with the | | | | enthusiast. Originally from Scotland, she now resides in |
| maximum window of opportunity for that kind of | | | | London. |
| enterprise," said Mr. Wolfe. "That doesn't seem to exist | | | | |