| If you don't plan to allow enough time for your project | | | | this will greatly harm the effectiveness of a finished |
| to be designed, printed and delivered, then you may still | | | | piece, but it's always nicer to have a beautiful, perfect |
| be able to have your project completed in time, but the | | | | finished piece than have one that's almost all the way |
| design will have to be rushed. | | | | there. |
| This means that your designer will put aside other | | | | - Financial costs: Just like any other profession a |
| client's work and work late nights, even weekends, to | | | | designer will charge extra for the late nights and other |
| get your project out - but at a price. And the price | | | | sacrifices that a rush project requires. It's an industry |
| takes several forms other than just financial. | | | | standard to charge one and a half times the normal |
| The cost of rushing your project includes: | | | | cost of a project to rush it. |
| - Skipping important parts of the design process: With | | | | - Not being able to ask your audience: I highly |
| less time there's often not enough time allowed for a | | | | recommend that you run your desgns-in-progress past |
| designer to spend much time at all on a creative | | | | your best clients and your target audience. Doing this |
| approach or concept for your project. There also may | | | | sort of mini focus-group will enable your clients to give |
| not be enough time for your designer to present a lot | | | | you invaluable feedback on your designs, your text, |
| of concepts to you or to go through a lot of revisions. | | | | and their impact on your potential clients. If your project |
| You'll also be rushed through the approval cycle - | | | | is rushed, then there's often no time to run the design |
| which means it's more likely that you might miss your | | | | options by your clients to get their input - and you'll lose |
| deadline. | | | | out on a valuable resource. |
| - Quality may suffer: With less time and more stress | | | | Lack of planning can cost you a lot extra. So I suggest |
| the finished product often won't be of as high a quality | | | | allowing plenty of time to design well thought-out |
| as it could be. In design this could mean poorly | | | | materials, at a leisurely pace. This will cost you less and |
| prepared files, the details of the design aren't always | | | | will often produce a more effective design. |
| attended to, or that a website is coded poorly. None of | | | | |