Third Millennium Customer Service - Ancients Advise Role Reversal

Introductionstanding face to face; see the person as clearly as
Mission statements are shifting aim from "guestyou can. What are your expectations of this person?
expectations," to, "creating healthy relationships." HowNow imagine being that person, now you are looking at
do we create healthy service relationships?you from their eyes. How do you feel? What do you
Many people remember a time when businesseswant to say? What do you want to do? What do you
treated customers like royalty. The slogan, "Theexpect? You may do some writing as this persona.
customer is never wrong," first printed in French toPart two: Competitive Equals
advertise Hotels in 1908, seems to have risen to itsImagine a competitor, a friend, sibling, or someone you
climax in the 1950s, and since then has declined. Thesee as equal status. Imagine yourself face to face, and
nostalgic often say, "The world is going in the wrongsee them as clearly as you can. Feel as clearly as you
direction! The hired help these days refuse to makecan, the emotions and judgments you have toward
the customer first." It is true that service is changing,this person. Now switch. Take some time to feel what
but the decline of flattery may indicate a move in theit is like to be in their shoes, in a competitive relationship
right direction.with you.
The waning view is to elevate the customer to aPart three: Lower to Higher
higher status than the server. Why did this work soImagine someone that you envy or consider superior.
well for a hundred years? Most people, in their privateSwitch places with this person and imagine how it
thoughts, consider their needs and wants to be morefeels to be the envied one. Write how this feels and
real than the needs and wants of others. Customerthoughts that arise while you inhabit this opposite
elevation appeals to that self-important part inside all ofperspective.
us. We all want to feel special, members of anAlternative: Try journaling about a time someone
exclusive group, the exalted. It gives you a charge topushed your buttons. Once on paper, try writing how it
be treated as special. One benefit of customermust seem from the other person's points of view,
elevation is profit: it attracts customers who are willingfrom the cellular point of view, from the dog's point of
to pay more for that uplifting sensation. Two problemsview--any perspective other than your normal one.
arise from customer elevation. For one, the customerExercise Three: Unconditional Giving and Taking, or
will begin to believe that he really is more importantTong Len. Attributed to Atisha, 9th Century.
than others--a belief that will not serve him in the longWith each exhale, imagine sending from your heart
run. Let's give him something better than that! Theeverything of yours that you value, into the other
second problem is that the server must act inferior,person. With each inhale, you draw from them
and nobody deserves that.everything unwanted, and take it into your heart. That's
The hundred-year trend of customer elevation isthe whole practice.
dwarfed by a larger trend--equality. Between 2,900Sound challenging? Here is a gentle way to begin,
and 2,400 years ago, the Old Testament (Torah), thewhich awakens the compassion that is your natural
Ancient Greeks, and Confucius all wrote what is nowself. With your first ten breaths, visualize a frightened
known as the "Golden Rule," stated as varieties of:little animal. Of course you would give comfort while
"Love others as yourself," and "Treat others how youtaking its fear. Next, visualize a little girl from a war-torn
want to be treated." Socrates was put to death forcountry, giving your secure home or food while taking
demonstrating selfless service 2,400 years ago. Whather sadness. Pace yourself, increasing the challenge in
got him arrested was advising everyone to choosegradual steps because this is a powerful exercise.
wisely one's personal leader, to dethrone the loudWait until another day and practice with loved ones.
voice within that only pursues pleasure and avoids painAfter you have practiced a few weeks or months,
(ego), and instead to elect one's quiet voice, orgradually exchange with the people that push your
"essence" as one's personal leader. According tobuttons.
Socrates, the essence of a human is naturally patient,Because breathing into the lungs fills and empties the
reverent, non-judging, an tolerant, the source of all thelungs, which surround the heart, breathing allows you to
Virtues. 2,000 years ago the "guy in sandals" repeatedmore fully engage your heart in unconditionally giving
the ancient decree, "Love others as yourself." He saidand taking. Your heart becomes like a bellows that
whatever you do to others, you do to him (ponder thatflows ever-increasing amounts of energy and emotion
again after finishing this article). He furthered the goldenthrough.
rule to loving the unclean, the diseased, the sinners, andYou might wonder, what about equality? This exercise
especially one's enemies-words he demonstratedgives all the good to the other person and all the bad
through his life, death, and beyond. In 1787 the U.S.comes to me--that is not equal! Because we begin
Constitution stated, "all men are created equal," withfrom a state of self-importance, now we must
amendments to disregard race and gender following inpractice its equal opposite. Because self-importance
1870 and 1920. In 2008, a man of color and a womanhas had such a head start, we can easily afford to
run for President. Perhaps equality is finally sinking in!meditate with others of greater importance for a few
How To Become Equalminutes a day.
Anything you exercise will get stronger!Students in my Ethics and Reiki classes often tell me
How can we become equal with others, when ourthis axiom: "You can't heal others until you've healed
egos have been fed on, "My gain is more importantyourself," or, "You can't love others until you learn to
than your loss?" Three antidotes for self-importancelove yourself." According to my Reiki Teacher,
were designed more than a thousand years ago. InStephen Bruno, this axiom has been taught backwards.
these exercises, equality is achieved through visualizingHe said, "You learn to love yourself by serving others."
role reversal, imagining the details and intricacies of theWhen you are ready to take on more, try visualizing
Golden Rule. Each exercise unveils a differentyour outgoing gifts as golden light. Try imagining that
perspective of "self" and "other."you inhale their problems as thick black liquid or smoke
Be careful, these are powerful exercises. Eachthat leaves their body. Examples of what you may
exercise is more potent than the previous. Start with aimagine giving include; your good health, optimism,
few minutes of Exercise One, and over a few months,wealth, happiness, possessions, relationships, luck,
gradually build up to Exercise Three.karma, and energy. Imaging taking their; pessimism,
Equalizing Exercises greatly improve quality of servicemeanness, weakness, pain, sorrow, anger, disease, and
especially for these professions:bad luck.
· ChildcareDo expect that Tong Len will change you! Do not
· Conflict resolutionexpect that it will change the other, though this can
· Counseling/Coachinghappen. A story is told in Tibet where long ago, a guru
· Customer Serviceand student looked out of a window. Seeing a dog
· Educatorsbeing beaten in the street by its master, the guru
· Food Serverspracticed Tong Len with the dog, and the student
· Legal Assistancenoticed bruises appear on the guru. Chogyam Trungpa
· Mediationsuggests we practice Tong Len with the Earth itself,
· Medical professionsinhaling air pollution. He believed this would make a
· Hair, Skin, and Nail Servicesdifference, the skies would actually clear up. The Dalai
· Physical Therapies/BodyworkLama describes in his book, Healing Anger, how he
· Senior Carecontinues to practice Tong Len to cure his anger
· Yoga and Pilates instructorstoward the Chinese Government, which ousted the
Exercise One: Equalizing Self and Other. Attributed toreligious culture in 1959. Can you imagine sending all
Shantideva, 7th Century.your gifts and taking all the karma from the occupier
Sitting quietly, contemplate how all people are equal, allof your homeland? He hopes that one day Tibet may
wanting happiness and not wanting to suffer. Meditatebe an autonomous democracy, and he just happens to
on these perspectives and add your own:gain more and more influence in this regard, the more
Imagine a world where each person considered othershe practices Tong Len.
more important than oneself. Since others outnumberTeachers say that when you are doing Tong Len
me, they would do far more for me than I could evercorrectly, there is a mild discomfort. Then you know
do for all of them. I would end up with far more giftsthe practice is hitting its mark, one's self-centeredness.
and wealth than I have now, as one person fighting forFurther Study:
my needs against others fighting for theirs, whoLama Yeshe, a beautiful soul who passed in the 1980s,
outnumber me.taught about these three exercises and his lectures
Consider a metaphor: within one human body, the handhave been transcribed on this web page:
has separate cells than the leg, but if the leg isConclusion
threatened, the hand immediately comes to the rescueOnce you have practiced alone for a few weeks,
with no thought for itself. Wouldn't it seem unnatural ifmonths, or years, and know what to expect, it would
the hand declared independence, claiming the right tobe safe to attempt doing these exercises in real time
defend itself or pursue happiness apart from the otherwith actual people. For example, as a massage
parts?therapist, I often imagine inhaling the pain and issues
Humans are not castles with impenetrable boundaries.from the muscles that I am working on. While I am
Exchange is natural and normal. Cow manure fertilizesteaching or coaching, I imagine what it is like to be the
plants that you eat, --the carbon that was once part ofstudent or client looking at their teacher or coach.
the cow now are strong bones in you. We breathe inWhen I am attending a class, I imagine what it would
air that others breathe out. When we hug, heat is givenbe like to be my teacher, dealing with me.
and received. Lifting a child onto a step gives yourWhat if you had an irate customer complaining to you,
potential energy to become potential energy for thewould you be able to switch to their point of view, and
child. Up escalators give you potential energy andsee yourself from their perspective? Not only could
down elevators take your potential energy away, butthis transform you, but feeling understood, the other
do you need it? Why guard the energy called money,person might suddenly warm up.
when we do not guard our carbon, air, heat, andSources:
potential energy?"The Way of the Bodhisattva," by Shantideva.
Remember the feeling of being intimately a part ofRegardless of what translation you have of the
nature or another person. Have you ever had a senseBodhicaryavatara, Equalizing Self and Other appears in
of oneness or wonder? While being "at one," we feelChapter 8, verses 90-98. Exchanging Self and Other
the importance of all needs and wants as if they wereappears in Chapter 8, 141-154. If you are going to buy a
our own, and who knows, maybe this view is morecopy, I recommend the 1997 translation by the
accurate?Padmakara translation group (Shambhala Classics),
Equalizing Self And Other includes any mental exercisewhich includes two very useful appendices written by
that ponders the many perspectives of our equality.modern Gurus that explain and expand on the
This works well as a writing exercise, in fact, I havepractices, "Equalizing Self and Other," and "Exchanging
discovered a lot just by compiling these exercises forSelf and Other."
this article!The practice, "Unconditional Giving and Taking," also
Exercise Two: Exchanging Self and Other. Attributedcalled "Sending and Receiving," "Tong Len" or
to Shantideva."Tonglen," is attributed to 9th Century Atisha, and
Exchanging is a three-part meditation: visualizing aarrives in English through at least two books, notably
person who you judge as having lower status than"Healing Anger--The Power of Patience From a
yourself, equal competitors, and higher status. In eachBuddhist Perspective," which is a transcription of
case, you switch your perspective, imagining how it islectures given by the 14th (current) Dalai Lama in
to be the other person. From their eyes, you are nowArizona. The second source is "Training The Mind and
looking into your eyes, feeling a) how it feels to beCultivating Loving Kindness," by a brilliant teacher, the
judged by you, and b) how this person judges you.late Chogyam Trungpa (Shambhala).
Part one: Higher to LowerThe stories of Socrates are available freely if you
Do you know anyone who is pathetic, mean, stupid, orsearch the Internet, the most popular being Euthyphro,
worthless? Be honest. Get a person in mind that youApology, Crito, and Phaedo.
look down upon. Imagine you two are actually sitting or