The Importance of Intuition and Trust in Achieving Business Success

Intuition is often viewed more as a feminine trait buttrust in business success. Company mergers can be
men use their intuition as well. Best-selling author, Marccomplex and drawn out affairs involving an army of
Allen, reflecting on one of his mistakes regarding alawyers, accountants and the like. It can sometimes
business deal that went sour, said in a teleseminar,take up to a year to finalise details.
"My first gut impression when I looked in his eyes wasHowever, when some years ago, Berkshire Hathaway
"Don't trust this guy". That was my initial intuitivebought McLane Distribution Company from Wal-Mart
impression and ever since then I've never denied thatthe transaction was finalised in record time. Following a
intuitive impression. I always wanted to meet people2-hour meeting the acquisition was finalised in just
face-to-face. Just look in their eyes and you get a lotunder a month. And we're not talking about trifling
of intuitive information."sums here.
Allen's intuition was proved right when the companyThis was a $23 billion transaction.
that this guy was brought in to manage went belly-up.Both companies were public and therefore their
Some people underestimate the power of their intuitionrecords could be scrutinised by the public. Warren
but it is not just a whim. Intuitive thought or a hunch isBuffett said,
often the result of, among other things, our senses"I trusted Wal-Mart, I trusted the people I worked with. I
taking in and analysing a mass of data and helping usknew everything would be in exactly the order that
to formulate an opinion on the subject and assess athey said it would be, and it was." He said, "We did no
situation in a uniquely insightful way manner.due diligence."
So as Dr Joyce Brothers said,Can you see the advantages of being able to operate
"Trust your hunches. They're usually based on factsunder such an umbrella of complete trust? As Indira
filed away just below the conscious level."Gandhi said,
However, like most things, intuition is a skill that must be"You can't shake hands with a clenched fist."
honed so here are five ways to improve your powersA word of caution - this deal may have been lightning
of intuition:fast but this relationship was gradually built up over
1. Accept that intuition exists and is a gift that can helptime. However, building trust is something we are all
you to reach your goals faster.capable of and need to develop if we are to be
2. Discover what fears you have that prevent yousuccessful in building any sort of relationships whether
from using your intuition fully.personal or business.
3. Follow your intuition - when you hear that quiet voice,Here are five simple ways you can create trust in
when you have inspired thought, act on it.your relationships:
4. Practice extreme self-care - take care of mind,1. Be open, transparent and scrupulously honest in your
body and spirit by exercising regularly, eating healthily,business dealings;
drinking plenty of fresh water and getting adequate2. Stick to your word - be known as someone who is
rest this will make you more receptive to intuitivecompletely reliable;
thoughts.3. Under-promise and over deliver - people love to
5. Keep a journal - you may be able to see patternsreceive unexpected bonuses;
that emerge when you have intuitive thought.4. Refrain from gossiping about your colleagues or
Intuition and trust go hand in hand. You cannot exercisebusiness partners, it is unprofessional and can seriously
your intuition without also using trust and when youbackfire; and
trust you often have to rely on your instinct or intuition.5. Take responsibility for your actions especially when
There are many situations that don't allow the time forthings go wrong. Similarly, give credit where credit is
other mechanisms for building trust to come into effect.due.
Sometimes we have to make a snap decision relatingTrust and intuition are inexorably linked. To be able to
to matters that can involve large sums or money ortap into your intuition you have to learn how to trust
even our well being.yourself and as Cardinal de Retz said:
The richest man in the world, legendary billionaire stock"A man who doesn't trust himself can never really
market investor, Warren Buffett and CEO of Berkshiretrust anyone else.
Hathaway, provides a great example of the value of