| Many people have an interest in a specific topic, and | | | | You would develop a web page specifically designed |
| know a fair bit about it, but cannot develop products of | | | | to sell this eBook (should it exist). The title, SEO and all |
| their own. Most people use websites to sell services or | | | | the Meta tags and so on would focus on the term |
| products, and while services are generally continual, | | | | 'History of Reiki', and the content would include a very |
| products are not necessarily so. | | | | short description of Reiki and who Mikao Usui was. |
| For example, if you provide faith healing services or | | | | You would then pre-sell the book. Pre-selling is not the |
| teach reiki then you will have a steady stream of | | | | same as selling, but simply gives your view or review |
| customers, some of whom will return and some of | | | | of the book, and how helpful it is to enable people to |
| whom will not. However, new customers will come | | | | understand Reiki better through understanding its |
| along to replace those that are short term. Not so with | | | | history and that of the person who devised it. |
| a product. | | | | Then provide a link to the vendor's sales page, and |
| If you are selling a reiki training manual, or an ebook | | | | leave that to sell the product. Make sure that your |
| teaching life coaching, once a customer has purchased | | | | sales link is included in the HTML for the 'Buy Now' |
| it they will not purchase it again. Unlike a service your | | | | buttons. By a combination of a good review, a good |
| product has a finite life and you have to develop | | | | pre-sales page and a good sale page, you have a |
| another, then another then another to remain in | | | | very good chance of making the sale. |
| business. An author cannot make a living by writing just | | | | This applies for all affiliate products, and is an excellent |
| one book. You have to keep generating them, and | | | | way, not only to use as your main means of online |
| many people are unable to do that. | | | | income, but also to back up your existing products. |
| They may have one book, or even two within | | | | Many people include one or two affiliate products on |
| themselves, but most cannot continually develop | | | | their websites to supplement the income they already |
| products that will interest others. An alternative to | | | | make from the site. The beauty of affiliate |
| producing your own products is to sell those produced | | | | agreements is that you can change products when |
| by others. Because eBooks are electronically | | | | you feel the need, rather than have to create another |
| deliverable they have very few overheads, and no | | | | of your own. |
| replacement cost. When you sell an item you don't | | | | Joint Venture Partnerships |
| have to purchase another to sell it again. The same is | | | | A joint venture partnership is where you come to an |
| true of software and any other type of product that | | | | agreement to sell somebody else's product to your |
| can be sold online and delivered electronically. | | | | customer or email list. JVs are normally struck |
| What that means is that your commission on selling | | | | between somebody with a good product, and another |
| such a product is high, and averages around 50% of | | | | with a good email list that tends to have a high |
| the sales price - occasionally more. First you need a | | | | purchasing record. Frequently, they will both have a |
| product to sell, and an arrangement allowing you to sell | | | | good list, and the JV partnership will involve each selling |
| it. There are two forms of agreement enabling you to | | | | the other's product to their own list. |
| sell somebody else's product for a commission: affiliate | | | | However, if you have a good emailing list, then you can |
| agreements and joint ventures. | | | | insist on a higher than normal commission for each |
| Affiliate Agreements | | | | sale, and these can reach as high as 70% - |
| In an affiliate agreement you agree to sell a product in | | | | sometimes even more. For this, however, you need to |
| return for a specified commission. You are provided | | | | possess a very large list of email addresses that have |
| with the sales page of the vendor, links of various | | | | a good purchasing record. |
| kinds and sometimes graphics to help you. Your links | | | | You should also expect to receive a free copy of the |
| will include your affiliate ID which is also provided to | | | | product. You must make sure that the product is |
| you separately. All you need to do then is to sell the | | | | worthy of your list, because if it is not then you could |
| product and receive your commission at agreed | | | | get a few unsubscribing when they lose faith in your |
| intervals: usually monthly or when your commission | | | | ability to offer them good, solid products. |
| reaches a certain level. | | | | Affiliate agreements and joint venture partnerships are |
| Because affiliate marketing is very popular due to the | | | | two ways of making money by receiving a |
| seller not having to generate their own product, you | | | | commission for selling products that belong to |
| are often competing against many others with the | | | | somebody else. In addition to being able to change |
| same product. For that reason, many clever sales | | | | products at will, you can also sell multiple products, and |
| techniques have been devised. The method found | | | | many review sites you find online are no more than |
| most profitable is to design your own webpage around | | | | cleverly designed affiliate websites. It's a good way to |
| the product. Let's assume here that you are selling a | | | | improve your sales offerings on sites that focus on |
| history of Reiki, from its development by Dr. Mikao Usui | | | | niche health topics such as Reiki and energy healing. |
| to the present day. | | | | |