| I want you to add a new word to your
| |
| | gold mine lies in this concept of
|
| business vocabulary.
| |
| | creating small reports on precise topics.
|
| The word is "specialization".
| |
| | * 17 Ways to Find New Affiliates Using *
|
| A new age has dawned in information
| |
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| marketing. And it's the age of
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| "specialization".
| |
| | Of Charge
|
| Before I explain how this will help you
| |
| | * The 15-Minute Guide To Stalling A
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| create information products that sell
| |
| | Divorce
|
| like crazy, let me give you a very brief
| |
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|
| history lesson.
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| | Support Group
|
| (I promise, this won't hurt a bit. :-)
| |
| | Specialized information.
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| Information products online have evolved
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| | 7-15 page reports that sell anywhere from
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| since I logged onto the Internet back in
| |
| | $10-$100, depending upon the information.
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| 1999...
| |
| | And the benefits of writing these small
|
| 1) THE SIMPLE AGE.
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| | reports are staggering -
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| Times were simple back when I first came
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| | 1. You can write a small report in just a
|
| online. And so were the information
| |
| | few hours of one day.
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| products. Way back when, information
| |
| | 2. The profit per page ratio is
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| products weren't readily available online
| |
| | astounding - 10 pages for $10 is a dollar
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| like they are today. If you could find
| |
| | per page per customer.
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| ANY information on the topic you were
| |
| | 3. Small reports are MUCH easier to write
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| interested in, you grabbed it.
| |
| | than full-length courses.
|
| 2) THE SYSTEMATIC AGE.
| |
| | 4. There is a never-ending supply of
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| As more and more people learned how to
| |
| | topics for small reports.
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| create and market information products
| |
| | 5. You maximize the lifetime value of
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| online, a new era emerged: the
| |
| | your customer. In other words, you can
|
| "systematic" era. This was a time when
| |
| | sell report after report to the SAME
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| huge information products were created
| |
| | customer.
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| with hundreds of pages. The idea was to
| |
| | 6. A series or collection of your small
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| create comprehensive courses on a
| |
| | reports can be bundled into
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| particular topic.
| |
| | premium-priced courses over time.
|
| 3) THE SEPARATION AGE.
| |
| | 7. When "hot topics" emerge (almost
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| As "internet marketing" and other
| |
| | daily!) you can quickly crank out a small
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| business-related markets became inundated
| |
| | report to strike while the iron is hot.
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| with product offerings, the birth and
| |
| | 8. When other marketers are seeing
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| rapid growth of "niche marketing"
| |
| | success with their products, you can
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| occurred. People began separating
| |
| | create a complementary report to offer
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| themselves from the crowd and focused on
| |
| | for sale as a supplement.
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| "tiny niche topics" of interest.
| |
| | 9. Many people can't afford to buy (or
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| 4) THE SPECIALIZATION AGE.
| |
| | refuse to buy) high-priced courses - but
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| Again competition came - even in these
| |
| | virtually anyone can whip out $10-$15.
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| small niches. While there is still money
| |
| | The list could go on and on.
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| to be made by focusing on these tiny,
| |
| | I've been creating small reports for a
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| untapped markets -- the well is drying up
| |
| | long time. In fact, I make over $15,000
|
| at a fast rate. Now enters a new age ...
| |
| | in PROFIT every month from just ONE of my
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| the "specialization" age of information
| |
| | sites.
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| marketing.
| |
| | I know this works.
|
| Which brings us to the lesson -
| |
| | And not just for me.
|
| There is a LOT of money to be made by
| |
| | I had a customer recently email me to let
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| creating small, 7-15page reports on
| |
| | me know he sold 420 copies of his VERY
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| PRECISE topics.
| |
| | FIRST small report, during its first
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| Most consumers would rather NOT sift
| |
| | month.
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| through 100 pages of information to find
| |
| | So, what I want to convince you to do is
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| out how to do something they are
| |
| | this -
|
| interested in, nor would they like to pay
| |
| | ***TRY IT FOR YOURSELF****
|
| for 100 pages of information when they
| |
| | Create a small 7-15 page report and begin
|
| only need chapter 3.
| |
| | selling it online and see what kind of
|
| With more and more products available on
| |
| | results you see.
|
| the market, consumers are getting pickier
| |
| | A new information age has dawned - the
|
| and pickier. They want what they want
| |
| | age of specialization!
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| and only what they want.
| |
| | Create your own "special" reports and get
|
| Perhaps the biggest untapped information
| |
| | your piece of the pie.
|
