| I want you to add a new word to your business | | | | Walk Off 7 Pounds in 7 Days |
| vocabulary. | | | | * 3 Ways To Get Your Next Vacation Free Of |
| The word is "specialization". | | | | Charge |
| A new age has dawned in information marketing. And | | | | * The 15-Minute Guide To Stalling A Divorce |
| it's the age of "specialization". | | | | * Top 7 Ideas For Starting A Homeschool Support |
| Before I explain how this will help you create | | | | Group |
| information products that sell like crazy, let me give you | | | | Specialized information. |
| a very brief history lesson. | | | | 7-15 page reports that sell anywhere from $10-$100, |
| (I promise, this won't hurt a bit. :-) | | | | depending upon the information. |
| Information products online have evolved since I logged | | | | And the benefits of writing these small reports are |
| onto the Internet back in 1999... | | | | staggering - |
| 1) THE SIMPLE AGE. | | | | 1. You can write a small report in just a few hours of |
| Times were simple back when I first came online. And | | | | one day. |
| so were the information products. Way back when, | | | | 2. The profit per page ratio is astounding - 10 pages |
| information products weren't readily available online like | | | | for $10 is a dollar per page per customer. |
| they are today. If you could find ANY information on | | | | 3. Small reports are MUCH easier to write than |
| the topic you were interested in, you grabbed it. | | | | full-length courses. |
| 2) THE SYSTEMATIC AGE. | | | | 4. There is a never-ending supply of topics for small |
| As more and more people learned how to create and | | | | reports. |
| market information products online, a new era | | | | 5. You maximize the lifetime value of your customer. In |
| emerged: the "systematic" era. This was a time when | | | | other words, you can sell report after report to the |
| huge information products were created with hundreds | | | | SAME customer. |
| of pages. The idea was to create comprehensive | | | | 6. A series or collection of your small reports can be |
| courses on a particular topic. | | | | bundled into premium-priced courses over time. |
| 3) THE SEPARATION AGE. | | | | 7. When "hot topics" emerge (almost daily!) you can |
| As "internet marketing" and other business-related | | | | quickly crank out a small report to strike while the iron |
| markets became inundated with product offerings, the | | | | is hot. |
| birth and rapid growth of "niche marketing" occurred. | | | | 8. When other marketers are seeing success with |
| People began separating themselves from the crowd | | | | their products, you can create a complementary report |
| and focused on "tiny niche topics" of interest. | | | | to offer for sale as a supplement. |
| 4) THE SPECIALIZATION AGE. | | | | 9. Many people can't afford to buy (or refuse to buy) |
| Again competition came - even in these small niches. | | | | high-priced courses - but virtually anyone can whip out |
| While there is still money to be made by focusing on | | | | $10-$15. |
| these tiny, untapped markets -- the well is drying up at | | | | The list could go on and on. |
| a fast rate. Now enters a new age ... the | | | | I've been creating small reports for a long time. In fact, I |
| "specialization" age of information marketing. | | | | make over $15,000 in PROFIT every month from just |
| Which brings us to the lesson - | | | | ONE of my sites. |
| There is a LOT of money to be made by creating | | | | I know this works. |
| small, 7-15page reports on PRECISE topics. | | | | And not just for me. |
| Most consumers would rather NOT sift through 100 | | | | I had a customer recently email me to let me know he |
| pages of information to find out how to do something | | | | sold 420 copies of his VERY FIRST small report, |
| they are interested in, nor would they like to pay for | | | | during its first month. |
| 100 pages of information when they only need chapter | | | | So, what I want to convince you to do is this - |
| 3. | | | | ***TRY IT FOR YOURSELF**** |
| With more and more products available on the market, | | | | Create a small 7-15 page report and begin selling it |
| consumers are getting pickier and pickier. They want | | | | online and see what kind of results you see. |
| what they want and only what they want. | | | | A new information age has dawned - the age of |
| Perhaps the biggest untapped information gold mine | | | | specialization! |
| lies in this concept of creating small reports on precise | | | | Create your own "special" reports and get your piece |
| topics. | | | | of the pie. |
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