| There are certain tips and advice that are targeted at | | | | completely wrong. Find your niche, find your audience |
| the small business when it comes to SEO (Search | | | | and specialise rather then trying to cover all topics. |
| Engine Optimisation). The first is to make yourself | | | | Make sure you don't swing mud or orientate your |
| visible on the web. This can be done through a | | | | writing around personal opinions. You need to |
| website, company blog and also by writing regularly for | | | | associate your brand with positive thoughts and |
| the web, with links back to your site. | | | | continuously think of your brand and business name. |
| It will be easier for other companies and potential | | | | When you get your website, blog and other marketing |
| clients to find you if your site is well positioned. Hard | | | | strategies together, put time and consideration into the |
| work always wins at the end of the day. You are | | | | name and domain. Your domain name is as important |
| going to have to put effort in to achieve results. This | | | | as your business name. |
| means working at your SEO permanently. It needs to | | | | Make sure that it expresses what your company is |
| be maintained and continually updated. | | | | about and is easy to remember. Also make sure there |
| Blogs are a shrewd marketing tool for small | | | | is no confusion around those two points. There are |
| businesses. By keeping the blog updated with fresh, | | | | certain names that might get more traffic, but might |
| new content on the industry, on your company and | | | | not bring the right traffic. |
| any other useful information, it becomes one of the | | | | And lastly, be personal. There are plenty of large |
| most valuable tools that a small business has. | | | | companies that have no special edge to them. The |
| Write about what you know. Don't try to be everything | | | | reason why people want to invest in your business is |
| to everyone. If there is a hot topic and you don't know | | | | because small companies are personal. You can |
| about it, either find someone in your company that | | | | create a relationship with your clients that the big guys |
| does, or leave it alone. The last thing you want is to | | | | will have trouble with. Use this to your advantage. |
| write about something, only to find out that you got it | | | | |