| There is no other sport in the world that helps to build | | | | and on the weekends $18. This allowed anybody to |
| relationships like the game of golf. Whether you are | | | | play a top notch course without having to spend too |
| trying to tie the knot to a business deal or looking to | | | | much money. And as more and more players showed |
| open a new course, you will need to form relationships. | | | | up because of the price, more and more relationships |
| And with golf, this can be done in no time at all. | | | | were formed. This went a long way in securing repeat |
| A great example of this is when a new golf course | | | | customers. The first year that the club offered these |
| opens up. Regardless of what area it is in, in order for | | | | prices, approximately 27,000 rounds of golf were |
| it to thrive relationships are going to have to be built. If | | | | played. |
| you are the one in charge of harnessing these | | | | From there, the club began to form relationships with |
| relationships you will not only have to get in touch with | | | | sponsors and tour directors. In 1993, the Nike Tour |
| investors, but you will also have to cater to the needs | | | | decided to have a tournament at the course. This |
| of prospective players as well. | | | | helped to put the course on the map, and since then |
| This is exactly what the Santa Ana Golf Club did | | | | things have taken off. This first event has led to an |
| when they opened their doors a few years back. At | | | | average of more than 150 events per year during its |
| first, they were having a hard time getting any traffic | | | | busy season. |
| on the course. After all, it was relatively new and the | | | | Even though this may all seem like a dream, it was |
| town was not exactly a hot bed of people moving | | | | accomplished by forging relationships on both personal |
| through it on a daily basis. | | | | and business levels. It is safe to say that the Santa |
| In order to up their traffic, the club simply offered a | | | | Ana Golf Club knows how to deal with people, and |
| price that golfers from the area could not refuse. For a | | | | can offer inspiration to golfers and businesses from all |
| round of golf on weekdays they were charging $14, | | | | over. |