| It's that simply really, you need to know: | | | | my account with some ambiguous number |
| | | | attached to it. (Apparently I was supposed to |
| -Where you are now -Where you want to go | | | | know what that meant.) I didn't know where it |
| -How you are proposing to get there -What | | | | came from, what campaign generated it, or |
| you think it will cost -What tools or skills | | | | whom that actual person was that shelled out |
| you will need to have or acquire to make it | | | | the money. |
| all come together -and how much time you | | | | |
| have to devote to the effort. | | | | I had nothing. I was beating my head against |
| | | | the wall to figure out how I might duplicate |
| What you need to DO FIRST is simple. Grab a | | | | that success. If I could have funneled that |
| piece of paper and a trusty pen (or pencil, | | | | through a large CPM/CPA network it could have |
| whichever you prefer) and start writing a | | | | been multiplied a few hundred thousand times |
| basic outline of your goals and desires along | | | | over. (what an idiot) |
| with a rough sketch or how you might get | | | | |
| there. | | | | Now let's say that $9 profit cost me $100 in |
| | | | advertising or whatever promotion I had used. |
| This preliminary game plan will be a bit more | | | | That $9 looks like chump change I realize, |
| than just rough; it will be a big hairy | | | | but it could have turned into (if I was half |
| knarled creature dripping with muck and mire. | | | | smart enough to plan properly, if I tracked |
| But, if kept on a tight leash, it will be a | | | | my responses) an absolute bonanza. Yet, I |
| great starting point to enable your new | | | | didn't, I lost out. (yes, I was not that |
| financial freedom to blossom. | | | | smart) |
| | | | |
| What happens next is the testing and learning | | | | This brings us back to education, probably |
| phase. You will need to try many things to | | | | the most important part of the puzzle. You |
| find what works for your campaigns. This is | | | | will be spending money to make it happen for |
| where we look at "fishing poles and holes" | | | | you, don't get me wrong. More often than not |
| mentioned last time. Will you be exploring a | | | | the old saying, "you get what you pay for" |
| Google PPC campaign, SEO (search engine | | | | holds a lot of merit. |
| optimization), CPM/CPA networks, Email | | | | |
| broadcasting, purchased leads, self generated | | | | One important point to remember - one VERY, |
| leads, or ad distribution and site submission | | | | VERY, VERY, VERY, VERY, HUMONGOUSLY IMPORTANT |
| software? And, to manage the business of your | | | | thing to remember is not to pay good money |
| endevoure, you will also need to explore back | | | | for anything you will not LEARN from. |
| office systems to execute your campaigns and | | | | |
| manage your work. | | | | Free trials are fantastic, 30 day, 45 day, 60 |
| | | | day money back guarantees are outstanding. |
| All these methods and systems are valid and | | | | Also many pay systems will even back you up |
| can lead to high profits if done right, but | | | | on products. These trials give you the |
| they all can be financially damaging if done | | | | ability to see if it (the product or service, |
| wrong. | | | | whatever) works for your campaign. There is |
| | | | no need to be left holding something you paid |
| You will need to know where your contacts | | | | good money for that doesn't work for YOU. |
| customers/leads are coming from. And know | | | | |
| what it cost you to acquire them. Know your | | | | I personally swear by the products and |
| metrics. | | | | services I am currently using including back |
| | | | office systems, autoresponders, lead capture |
| Stop and take a close look at an unfortunate | | | | page production, Google AdWords training, and |
| experience of mine for a minute. The first $9 | | | | promotion and distribution. |
| commission I ever received just appeared in | | | | |