| Bill was once quoted as saying something along the | | | | doctors competiting with you. |
| lines of, | | | | And, if you really want to protect your practice and |
| "Microsoft has had lots of competitors over the years. | | | | income from current competition and any future |
| It's a good thing we have museums to record those | | | | competition, you must learn how to position your |
| moments in history." | | | | chiropractic practice uniquely in the mind of consumers. |
| Ouch. Not a good thing to think about if you were one | | | | In other words, you've got to learn how, through your |
| of those competitors, that's for sure. | | | | marketing, to have prospective chiropractic patients |
| But, you certainly don't need to be a competitor of | | | | view your chiropractic practice compared to others, as |
| Microsoft to feel the sting of business competition. | | | | if comparing apples to oranges. |
| With the quantity of chiropractors in practice today, | | | | This only happens when you take proactive action to |
| and the quantity of new doctors coming into the | | | | create that differentiated, unique positioning through |
| profession every year, | | | | your patient acquisition and retention methods. |
| I'm sure you'd agree, it's a pretty darn crowded and | | | | And, here's where your practice metrics come in... |
| competitive chiropractic marketplace out there. | | | | Plain and simple, the only way to rapidly grow a |
| The number of shrinking incomes and struggling | | | | chiropractic practice (and sustain it) is to understand |
| doctors, certainly confirms that. | | | | and manage your key practice metrics |
| So, how do you go about being on the winning side... | | | | (measurements/numbers). |
| the success side... of chiropractic business competition, | | | | Just like acquiring wealth and becoming financially free |
| instead of on the losing, struggling side? | | | | is all about properly managing and measuring certain |
| 2 ways... | | | | numbers (i.e. your bank balance, your income, your |
| 1. DIFFERENTIATION. | | | | expenses, etc.). The same applies to your chiropractic |
| 2. USING YOUR PRACTICE METRICS PROPERLY. | | | | success. |
| Let's talk about differentiation first. | | | | Sadly, most chiropractic schools never teach this |
| In order to excel in a crowded profession, you must be | | | | concept to graduating docs. |
| able to show prospective patients and active patients | | | | New chiropractors then go into an insanely competitive |
| what makes you and chiropractic care in your office | | | | marketplace, with tons of practicing chiropractors, |
| different from what every other doctor or chiropractic | | | | struggle to build their practices, and end up |
| office is offering. | | | | tremendously frustrated. |
| Mainly, you must offer patients benefits and unique | | | | Can you blame them? |
| value they can't get from one of the other local | | | | I certainly can't. |