| Bill was once quoted as saying something | | | | unique value they can't get from one of the |
| along the lines of, | | | | other local doctors competiting with you. |
| | | | |
| "Microsoft has had lots of competitors over | | | | And, if you really want to protect your |
| the years. It's a good thing we have museums | | | | practice and income from current competition |
| to record those moments in history." | | | | and any future competition, you must learn |
| | | | how to position your chiropractic practice |
| Ouch. Not a good thing to think about if you | | | | uniquely in the mind of consumers. |
| were one of those competitors, that's for | | | | |
| sure. | | | | In other words, you've got to learn how, |
| | | | through your marketing, to have prospective |
| But, you certainly don't need to be a | | | | chiropractic patients view your chiropractic |
| competitor of Microsoft to feel the sting of | | | | practice compared to others, as if comparing |
| business competition. | | | | apples to oranges. |
| | | | |
| With the quantity of chiropractors in | | | | This only happens when you take proactive |
| practice today, and the quantity of new | | | | action to create that differentiated, unique |
| doctors coming into the profession every | | | | positioning through your patient acquisition |
| year, | | | | and retention methods. |
| | | | |
| I'm sure you'd agree, it's a pretty darn | | | | And, here's where your practice metrics come |
| crowded and competitive chiropractic | | | | in... |
| marketplace out there. | | | | |
| | | | Plain and simple, the only way to rapidly |
| The number of shrinking incomes and | | | | grow a chiropractic practice (and sustain it) |
| struggling doctors, certainly confirms that. | | | | is to understand and manage your key practice |
| | | | metrics (measurements/numbers). |
| So, how do you go about being on the winning | | | | |
| side... the success side... of chiropractic | | | | Just like acquiring wealth and becoming |
| business competition, instead of on the | | | | financially free is all about properly |
| losing, struggling side? | | | | managing and measuring certain numbers (i.e. |
| | | | your bank balance, your income, your |
| 2 ways... | | | | expenses, etc.). The same applies to your |
| | | | chiropractic success. |
| 1. DIFFERENTIATION. | | | | |
| | | | Sadly, most chiropractic schools never teach |
| 2. USING YOUR PRACTICE METRICS PROPERLY. | | | | this concept to graduating docs. |
| | | | |
| Let's talk about differentiation first. | | | | New chiropractors then go into an insanely |
| | | | competitive marketplace, with tons of |
| In order to excel in a crowded profession, | | | | practicing chiropractors, struggle to build |
| you must be able to show prospective patients | | | | their practices, and end up tremendously |
| and active patients what makes you and | | | | frustrated. |
| chiropractic care in your office different | | | | |
| from what every other doctor or chiropractic | | | | Can you blame them? |
| office is offering. | | | | |
| | | | I certainly can't. |
| Mainly, you must offer patients benefits and | | | | |