| Bill was once quoted as saying something
| |
| | of the other local doctors competiting
|
| along the lines of,
| |
| | with you.
|
| "Microsoft has had lots of competitors
| |
| | And, if you really want to protect your
|
| over the years. It's a good thing we have
| |
| | practice and income from current
|
| museums to record those moments in
| |
| | competition and any future competition,
|
| history."
| |
| | you must learn how to position your
|
| Ouch. Not a good thing to think about if
| |
| | chiropractic practice uniquely in the
|
| you were one of those competitors, that's
| |
| | mind of consumers.
|
| for sure.
| |
| | In other words, you've got to learn how,
|
| But, you certainly don't need to be a
| |
| | through your marketing, to have
|
| competitor of Microsoft to feel the sting
| |
| | prospective chiropractic patients view
|
| of business competition.
| |
| | your chiropractic practice compared to
|
| With the quantity of chiropractors in
| |
| | others, as if comparing apples to
|
| practice today, and the quantity of new
| |
| | oranges.
|
| doctors coming into the profession every
| |
| | This only happens when you take proactive
|
| year,
| |
| | action to create that differentiated,
|
| I'm sure you'd agree, it's a pretty darn
| |
| | unique positioning through your patient
|
| crowded and competitive chiropractic
| |
| | acquisition and retention methods.
|
| marketplace out there.
| |
| | And, here's where your practice metrics
|
| The number of shrinking incomes and
| |
| | come in...
|
| struggling doctors, certainly confirms
| |
| | Plain and simple, the only way to rapidly
|
| that.
| |
| | grow a chiropractic practice (and sustain
|
| So, how do you go about being on the
| |
| | it) is to understand and manage your key
|
| winning side... the success side... of
| |
| | practice metrics (measurements/numbers).
|
| chiropractic business competition,
| |
| | Just like acquiring wealth and becoming
|
| instead of on the losing, struggling
| |
| | financially free is all about properly
|
| side?
| |
| | managing and measuring certain numbers
|
| 2 ways...
| |
| | (i.e. your bank balance, your income,
|
| 1. DIFFERENTIATION.
| |
| | your expenses, etc.). The same applies to
|
| 2. USING YOUR PRACTICE METRICS PROPERLY.
| |
| | your chiropractic success.
|
| Let's talk about differentiation first.
| |
| | Sadly, most chiropractic schools never
|
| In order to excel in a crowded
| |
| | teach this concept to graduating docs.
|
| profession, you must be able to show
| |
| | New chiropractors then go into an
|
| prospective patients and active patients
| |
| | insanely competitive marketplace, with
|
| what makes you and chiropractic care in
| |
| | tons of practicing chiropractors,
|
| your office different from what every
| |
| | struggle to build their practices, and
|
| other doctor or chiropractic office is
| |
| | end up tremendously frustrated.
|
| offering.
| |
| | Can you blame them?
|
| Mainly, you must offer patients benefits
| |
| | I certainly can't.
|
| and unique value they can't get from one
| |
| |
|
