| Just like you shouldn't wait until Valentines Day to | | | | each joint venture partner that contributes something |
| pamper your loved one, you shouldn't wait until the | | | | for the goody bag.Idea #2: Educational GiftsThis idea is |
| next time you're launching a new product or service | | | | best described with this specific example... If you're a |
| before your past and current clients hear from you. | | | | business coach, you can host a client appreciation day. |
| The pampering should continue all year long, if you | | | | The Client Delight Experience could include (i) a |
| want loyalty and repeat business from them.A pattern | | | | 60-minute, telephone-based, workshop-format |
| I see again and again is the | | | | presentation on a hot business-building topic by a guest |
| "keep-attracting-new-clients-and-neglect-old-ones" | | | | expert. (ii) mailing your clients a hard copy "how-to" tips |
| syndrome.Considering these facts... It costs six times | | | | booklet that's authored by another expert. (iii) a |
| more to acquire a new client than it costs to get | | | | discount coupon for a live seminar hosted by another |
| repeat business from an existing client. It's sixteen | | | | expert during the year.Idea #3: Dinner For TwoMake |
| times easier to sell to your existing clients than to a | | | | arrangements with restaurants in cities where you |
| new client, simply because your existing clients already | | | | have clients. On every client's birthday send them a |
| know, like and trust you. ... it is baffling why many small | | | | "free dessert for two" voucher from a local restaurant. |
| business owners ignore a client after the first sale, and | | | | A savvy restaurant owner will know that your client is |
| only ever contact the client again when a new | | | | likely to eat more than dessert, so they would be |
| marketing campaign is launched. And yet, they expect | | | | happy to give away the dessert freebie. I know this |
| the client to spread the word about them.The success | | | | because I work with a lot of restaurant owners. Your |
| of your business doesn't depend just on bringing in | | | | only cost may be printing the voucher, but you'll find |
| new clients. It also depends on retaining current clients, | | | | that some restaurant owners may take on that cost |
| getting repeat business from them, and encouraging | | | | too.Idea #4: Happy Birthday PackageOn the birthday |
| them to tell others about your products and | | | | of your best clients, arrange to have exclusive |
| services.So how do you pamper your clients when | | | | discount coupons and/or freebies from three different |
| you have a low marketing budget?Simply get your | | | | businesses. For example, a 15% discount coupon from |
| joint venture partners to contribute gifts that will create | | | | a gift basket company, a free facial voucher from a |
| a Client Delight Experience for your clients... the kind of | | | | Day Spa, and a 2-month free membership voucher |
| experience that will encourage your clients give you | | | | from a business web site or fitness club. Present each |
| more referrals, sing your praises wherever they go, | | | | coupon and voucher in a separate fancy envelope |
| and keep coming back to buy more of your products | | | | and put all envelopes in a gift box with a card, and mail |
| and services.Most small business owners implement | | | | it to your client as a "happy birthday" package.These |
| joint venture marketing to acquire new clients. They | | | | ideas are only the tip of the iceberg when it comes to |
| forget that this powerful strategy can also be used to | | | | how to use joint venture marketing to "wow" your |
| enhance client relationships.It's a win-win situation | | | | clients. If you don't have clients yet, you can contribute |
| because your joint venture partners will gain exposure | | | | freebies to other non-competing businesses that have |
| to your clients, and your clients will be happy that you | | | | the type of clients you target. You'll find that this tactic |
| added value to their business experience with you, | | | | will send their clients your way.Copyright © 2006 |
| without charging extra.Valentines, birthdays, | | | | by Habiba Abubakar and Emprez. All rights |
| thanksgiving, Xmas etc. are all opportunities to "wow" | | | | reserved.Note: You are welcome to republish this |
| your clients with a Client Delight Experience. Here are | | | | article as long as the resource box at the end is |
| four ways to do this by using joint venture | | | | included fully and unaltered.Habiba Abubakar, a.k.a. The |
| marketing:Idea #1: Day Spa BonanzaContact a local | | | | Profit Diva, specializes in helping small business owners |
| Day Spa and let them know you're preparing a | | | | who are struggling to increase their client base and are |
| Valentines Day goody bag for your clients. Ask them | | | | tired of earning mediocre profits. The tips in this article |
| to contribute an exclusive "get two facials for the price | | | | have been excerpted from her home-study program, |
| of one" voucher or a discount coupon for selected | | | | "Joint Venture Profits For Small Business Owners. |
| spa treatments. You can share printing costs with | | | | |