Change Management: Of Babies And Bathwater

The age of change in organizational thinking -doesn't take hold and yield quick results, they move on
sometimes called New Age management theory - isto another idea. Some leaders are specifically chosen
occurring in part because of the influence of the babybecause they appear to have an ichy finger poised
boomer generation. The previous generationsatop the change button.
flourished in the mass-production economy that grewEducation: Business schools taught only one approach
steadily from the 1920s through the 1960s. It is noto business in the first half of the century; today there
Oedipal coincidence that the next generation has doneis zero "conventional wisdom," even in the most
everything it could to trash the success of thehidebound academy. Years ago there was no
generation preceding it."management theory" section in bookstores; today
Organizations in the 1990s and 2000s are picking upthere is an avalanche of offerings. I even recently
and trying on new initiatives like a teenager in front ofnoticed a "new age management" section of the local
a mirror, uncertain of much, only sure that it does notbookstore.
want to be like its mom and dad. The New Age mustExperience: People today travel more, read more,
be better; it is, after all, new. But you cannot discusspursue continuing education, change jobs more
change in our time without addressing the enormousfrequently, encounter greater diversity, work across
demographic and psychographic blip of our time, andfunctional lines, and interact with people from other
why they (we) can't help trying out every new thingcountries, cultures, and industries.
that comes along - and are unable to make many ofDiversity, cross-functionality, and "dress-down Fridays"
them stick.(currently under reconsideration in many companies) all
Some of the factors behind the fads:have their roots in the rebellious mod of the '60s that
Globalization: Where the older generation made andrailed against conformity, squares, button-down collars,
sold to a single American market, baby boomersand gray flannel suits. "The leader as servant" idea
make and sell to (and compete against) the wholeowes more to the I Ching and Che Guevara than to
world.Iwo Jima and Dale Carnegie.
Technology: Baby boomers possess much moreTruth be told, though, conventional wisdom of the
intimate information processing technologies, and areindustrial age is no less wise in the age of change.
thus prone to greater decentralization andOrganizations are remarkably like machines, no matter
individualization. Can you say Blackberry? Can't behow we "humanize" them. Bureaucracies remain
caught dead without your new iPhone?efficient ways to organize complex systems.
Speed: Baby boomers are impatient becauseIn-the-box is still the place where most of us dwell, and
technology has given them that luxury. Previousthink, and are happiest. A wise generation would take
planned changes, like the moon landing, took years; thispains, in tossing out the bathwater from the previous
generation does not feel it can wait that long. If an ideageneration, to conduct routine baby checks.