| With the recent explosion in the availability of website | | | | rather than "search-engine-optimizer". |
| domain name extensions (i.e. .com, .net, .ws, and others) | | | | However, when used on its own, this tactic may be a |
| it's never been easier to register a domain name that | | | | bit too obvious, and more often than not, when the |
| is highly descriptive of your website's subject matter. | | | | singular version of a phrase is taken, so is the plural. |
| For example, if you want to create a website about | | | | This second little trick is far more effective and well |
| search engine optimization, it would make sense to use | | | | worth trying if you are looking for a top level name for |
| a domain name including the phrase "SEO" or "search | | | | your site. The trick is - Numbers. |
| optimization" or something similar. However, you can | | | | Not numbers at the beginning of the domain name - |
| bet that many other people have had the same idea, | | | | that's already been done to death and you only have |
| so "seo.com" is no longer available, nor is "seo.net", .org, | | | | to look at a list of expired domains to see how many |
| .biz, or any other simple domain name with a top level | | | | owners of such addresses just allow them to die. |
| extension. | | | | Why? Because they don't work very well with search |
| Additionally, it's a fact that most people who are | | | | engines or with real people - and something like |
| searching on the internet are going to give top priority | | | | "0000seo.com" just looks wierd. |
| to websites with top level domain names like .com or | | | | So that's not likely to be of much benefit to your site. |
| .net. | | | | But numbers in the "body" of the domain name itself, |
| This is simply a matter of these being original suffixes, | | | | especially the numbers 2 and 4, very possibly will be. |
| and the average web surfer believes that they have | | | | Why? |
| more credibility and authority. | | | | The number 2 is a simple substitute for the word "to" |
| This is especially important if your website is selling or | | | | or "two" and 4 can be read as "for" or "four". |
| promoting your business or products, as these factors | | | | Now combine that with one other little substitution trick. |
| translate into how trustworthy your website may or | | | | Take the word "You" and substitute the letter "U", and |
| may not be in the mind of the web surfer. | | | | finding a good top level domain name that still relates |
| To put it simply, A top level domain name extension is | | | | very closely to the site subject matter becomes |
| one of your strongest sales tools. | | | | relatively easier. |
| Many people believe that the search engines will give | | | | Let's take our SEO example to demonstrate how |
| more weight to your domain when considering your | | | | effective a strategy like this can be. Using all three of |
| site for search engine rankings. Keep in mind that there | | | | the highlighted tricks, try searching for "seo4u.com" or |
| should be a clear relationship between your domain | | | | "searchoptimizers4u.com". Still available? If not, how |
| name and website theme to increase your chances of | | | | about "seo4us.com" or "searchoptimizers4me.com"? |
| ranking well in search engines. | | | | Even if all of these are now taken, all you need is a bit |
| Here are a couple of tips that may help you to bag | | | | of imagination to create a ".com" domain name that |
| that all important top level domain name for your site. | | | | relates directly to your subject matter. An easy but |
| First, try a plural version of your key phrase. So, in the | | | | effective method of grabbing good a top level |
| example above, you might check out the availability of | | | | domains for your websites. |
| top level names using "search-engine-optimizers", | | | | |