| Almost everybody has heard of Nintendo's new game | | | | One of the aspects of Wii that has people so excited |
| console called Wii. If you were not aware of it at the | | | | is that it is physically interactive. Many of this console's |
| time it was released by Nintendo then you probably | | | | games such as tennis and bowling are games that |
| heard about Jennifer Lea Strange drinking gallons of | | | | keep people moving. |
| water to win one and dying due to "water intoxication." | | | | Health experts are thrilled with a video game that |
| So, why are we seeing all of the hype in advertising | | | | encourages any kind of physical activity. The |
| and desperate measures to own one? What's the | | | | International Sports Sciences Association (ISSA) |
| deal with Wii? | | | | endorses Wii as an excellent way to get kids and |
| The Wii is a video game console, not a video game | | | | gamers off the couch. Some ISSA fitness trainers and |
| itself. The consoles are cute, compact, and marketed | | | | experts believe that interactive video games |
| at every demographic. Television commercials show | | | | encourage participation in real life sports. |
| grandparents, couples, singles, kids all playing it. | | | | For example, high school coaches are beginning to |
| Nintendo's new console was created with broadening | | | | recommend that their football players play Madden 07 |
| the game playing audience in mind. The advertising | | | | to learn new plays. Wii requires some physical |
| leaves no one out. It was created so that any person | | | | participation on every game though the levels of |
| can play this console regardless of previous gaming | | | | participation differ and that is something that could |
| experience. | | | | make a difference in the reputation of video games as |
| It appeals to non-gamers because of the totally | | | | creating a sedentary generation. |
| different look and feel from present video games. The | | | | Probably the most exciting thing about Wii is that it is a |
| small compact one handed controller is about the size | | | | new concept. It's got a new look, requires physical |
| of a diminutive telephone and is easy to hold and work | | | | activity, and truly appeals to all audiences. |
| one handed. | | | | The project name at Nintendo was Revolution. That's |
| Nintendo feels that this new design is far superior to | | | | a fitting name. Wii has begun a revolution in the gaming |
| older conceptions of controllers but still offers an older | | | | industry. We expect it to be the frontrunner for many |
| form of controller for those who are just unable to | | | | more new and exciting concepts to come. |
| make the switch. | | | | |