| This article revisits the oldest Web | | | | article for free with your resource box |
| marketing strategy - inbound links. The | | | | attached. You are not asking for any link |
| importance of inbound links to your Web site | | | | exchange, you are just giving away your high |
| never diminishes. Search engines still value | | | | quality articles for free to a few selected |
| quality inbound links to a Web site for | | | | sites. |
| higher rankings. However, the emphasize is | | | | |
| now on the quality, not the quantity of | | | | Once you have a few good articles on the same |
| links. A dozen quality links to your site | | | | subject, compile them into an e-book. Write a |
| from useful sites are more valuable to a | | | | short bio(less than 300 characters) with your |
| search engine than 700 links obtained through | | | | Web site link and ask a few selected site |
| a link exchange program. | | | | owners to distribute your e-book for free to |
| | | | their visitors. You can also ask other site |
| Before going into the details of how to | | | | owners to include your e-book as a free bonus |
| obtain quality inbound links to your site, | | | | in some of their prime selling products. Ask |
| you should know some don'ts of inbound link | | | | the site owners to distribute the e-book from |
| strategy. Never participate in an automated | | | | their sites with courtesy notes and links |
| or manual link exchange program. These | | | | back to your site. |
| programs are useless; they don't benefit you | | | | |
| and sometimes the search engines may even | | | | If your Web site has a forum, offer other |
| penalize your site for such links. Also, stop | | | | sites to use it from their sites. Setup your |
| soliciting link exchange from other sites | | | | forum so that it has almost seamless |
| where your links will be placed in a link | | | | integration from other sites. Ask other sites |
| farm on a page along with hundreds of other | | | | to directly link to your forum from their |
| links. The two don'ts are - link exchange | | | | main menu. In return, tell them that you will |
| program and link farms. | | | | write nice reviews of their sites and their |
| | | | offerings and publish those reviews in your |
| The number one strategy is to write articles | | | | site. |
| with your resource box attached. Your | | | | |
| resource box should mention your expertise in | | | | Develop a tips and tricks section on the |
| the subject and only one link to your site's | | | | subject of your Web site and update it |
| home page. If you have already started | | | | regularly. Allow other sites to publish your |
| frowning on the idea of writing articles to | | | | tips and tricks for free with courtesy links |
| promote your site, you are not alone. Most | | | | to your site. Make the process automated |
| probably, you already know that writing | | | | (using RSS other techniques) so that when you |
| article for site promotion is not a new | | | | update your tips and tricks page, all sites |
| strategy and it has been going for the past | | | | publishing your tips and tricks are also |
| few years. | | | | updated. |
| | | | |
| Thousands of articles are written everyday | | | | Whenever you get an opportunity, use your |
| and distributed through article directories | | | | cell phone to shoot short videos and take |
| and submission services. You can still | | | | pictures. You need to get a good cell phone |
| continue promoting your site using article | | | | with a camera. Give your pictures and videos |
| directories and submission services. However, | | | | to other sites for free. Ask them to put |
| this article will discuss a few new twists to | | | | links back to your site below every video and |
| the old article publishing idea to | | | | picture they publish in their sites. |
| distinguish you from the pack. | | | | |
| | | | Join a few social networking sites like |
| Write original articles. If you buy private | | | | MySapce, etc. Create your Web pages on those |
| level rights to an article, rewrite it to | | | | sites with videos and pictures. Provide links |
| make it unique. You don't have to buy the | | | | back to your site from those pages. Update |
| rights to private level articles to create | | | | your Web pages in social networking sites |
| original article. Using the Internet, find | | | | periodically with fresh videos and pictures. |
| good quality articles on the subject that | | | | |
| interests you and read those articles. It | | | | Publish link to your articles in community |
| requires a few hours of time commitment every | | | | based popularity sites like digg. A well |
| week. | | | | "dugg" story can generate thousands of hits |
| | | | to your site. If you have a controversial or |
| On the weekend, take an additional few hours | | | | humorous story, the chances are even better |
| and write in your own words what you have | | | | for "digging" your articles from these type |
| read in the preceding week. Voila, you have a | | | | of sites. |
| good quality original article. Remember, you | | | | |
| can always write in your own words the ideas | | | | Write reviews of products and services, |
| that you have read in other articles. You | | | | related to your site's subject, that you have |
| cannot simply copy verbatim from other | | | | used and publish those reviews on different |
| articles. That will be copyright violation. | | | | review sites with a clever way to put links |
| | | | back to your site. Some creativity is |
| If you are good at writing humorously, do | | | | required to achieve this feat. You cannot |
| exploit that skill while writing on any | | | | simply spam these review sites. Be genuine |
| subject. Humor is very powerful and it | | | | and at the same time marketing savvy. |
| attracts more readers. People love a bellyful | | | | |
| of laughs. If possible, say something bold or | | | | Network and build good rapport with a dozen |
| controversial without being a hate monger. | | | | or so good site owners. Help each other in |
| This will also attract others' attention. | | | | site promotion, idea and content exchanges. |
| | | | For all content exchanges, don't forget to |
| Once you have your original article written, | | | | include resource boxes with links back to |
| find a few quality content rich site (not | | | | your site. |
| article directories) and offer them your | | | | |