| This article revisits the oldest Web marketing strategy | | | | offer them your article for free with your resource |
| - inbound links. The importance of inbound links to your | | | | box attached. You are not asking for any link |
| Web site never diminishes. Search engines still value | | | | exchange, you are just giving away your high quality |
| quality inbound links to a Web site for higher rankings. | | | | articles for free to a few selected sites. |
| However, the emphasize is now on the quality, not the | | | | Once you have a few good articles on the same |
| quantity of links. A dozen quality links to your site from | | | | subject, compile them into an e-book. Write a short |
| useful sites are more valuable to a search engine than | | | | bio(less than 300 characters) with your Web site link |
| 700 links obtained through a link exchange program. | | | | and ask a few selected site owners to distribute your |
| Before going into the details of how to obtain quality | | | | e-book for free to their visitors. You can also ask |
| inbound links to your site, you should know some don'ts | | | | other site owners to include your e-book as a free |
| of inbound link strategy. Never participate in an | | | | bonus in some of their prime selling products. Ask the |
| automated or manual link exchange program. These | | | | site owners to distribute the e-book from their sites |
| programs are useless; they don't benefit you and | | | | with courtesy notes and links back to your site. |
| sometimes the search engines may even penalize | | | | If your Web site has a forum, offer other sites to use |
| your site for such links. Also, stop soliciting link | | | | it from their sites. Setup your forum so that it has |
| exchange from other sites where your links will be | | | | almost seamless integration from other sites. Ask |
| placed in a link farm on a page along with hundreds of | | | | other sites to directly link to your forum from their main |
| other links. The two don'ts are - link exchange program | | | | menu. In return, tell them that you will write nice |
| and link farms. | | | | reviews of their sites and their offerings and publish |
| The number one strategy is to write articles with your | | | | those reviews in your site. |
| resource box attached. Your resource box should | | | | Develop a tips and tricks section on the subject of |
| mention your expertise in the subject and only one link | | | | your Web site and update it regularly. Allow other sites |
| to your site's home page. If you have already started | | | | to publish your tips and tricks for free with courtesy |
| frowning on the idea of writing articles to promote your | | | | links to your site. Make the process automated (using |
| site, you are not alone. Most probably, you already | | | | RSS other techniques) so that when you update your |
| know that writing article for site promotion is not a new | | | | tips and tricks page, all sites publishing your tips and |
| strategy and it has been going for the past few years. | | | | tricks are also updated. |
| Thousands of articles are written everyday and | | | | Whenever you get an opportunity, use your cell phone |
| distributed through article directories and submission | | | | to shoot short videos and take pictures. You need to |
| services. You can still continue promoting your site | | | | get a good cell phone with a camera. Give your |
| using article directories and submission services. | | | | pictures and videos to other sites for free. Ask them |
| However, this article will discuss a few new twists to | | | | to put links back to your site below every video and |
| the old article publishing idea to distinguish you from the | | | | picture they publish in their sites. |
| pack. | | | | Join a few social networking sites like MySapce, etc. |
| Write original articles. If you buy private level rights to | | | | Create your Web pages on those sites with videos |
| an article, rewrite it to make it unique. You don't have | | | | and pictures. Provide links back to your site from those |
| to buy the rights to private level articles to create | | | | pages. Update your Web pages in social networking |
| original article. Using the Internet, find good quality | | | | sites periodically with fresh videos and pictures. |
| articles on the subject that interests you and read | | | | Publish link to your articles in community based |
| those articles. It requires a few hours of time | | | | popularity sites like digg. A well "dugg" story can |
| commitment every week. | | | | generate thousands of hits to your site. If you have a |
| On the weekend, take an additional few hours and | | | | controversial or humorous story, the chances are even |
| write in your own words what you have read in the | | | | better for "digging" your articles from these type of |
| preceding week. Voila, you have a good quality original | | | | sites. |
| article. Remember, you can always write in your own | | | | Write reviews of products and services, related to |
| words the ideas that you have read in other articles. | | | | your site's subject, that you have used and publish |
| You cannot simply copy verbatim from other articles. | | | | those reviews on different review sites with a clever |
| That will be copyright violation. | | | | way to put links back to your site. Some creativity is |
| If you are good at writing humorously, do exploit that | | | | required to achieve this feat. You cannot simply spam |
| skill while writing on any subject. Humor is very | | | | these review sites. Be genuine and at the same time |
| powerful and it attracts more readers. People love a | | | | marketing savvy. |
| bellyful of laughs. If possible, say something bold or | | | | Network and build good rapport with a dozen or so |
| controversial without being a hate monger. This will | | | | good site owners. Help each other in site promotion, |
| also attract others' attention. | | | | idea and content exchanges. For all content |
| Once you have your original article written, find a few | | | | exchanges, don't forget to include resource boxes with |
| quality content rich site (not article directories) and | | | | links back to your site. |